How to Launch an iGaming Affiliate Program Fast and Save $300K on Development: Alanbase Review

Hello friends, this material will be useful to everyone who has ever thought about opening their own affiliate network, especially in the iGaming vertical. Let’s look at the features of the proposed service, and draw your own conclusions, let’s go!

So, what options do we have for the development of events to start our affiliate network:

1. Draw up technical specifications, hire a team of developers, a team lead, and set aside at least 9 months and a $300k budget for this.
2. Don’t try to figure things out yourself, but take a ready-made solution, for example, Alanbase.

The service has been on the market since 2020, among their clients are BetBoom, Glory Partners, 4rabet, etc. Almost the entire Alanbase team grew up in the gambling niche, so the service was made taking into account the needs of the vertical.

Alanbase is a SaaS platform for creating an affiliate program and tracking affiliate traffic (based on postbacks and click id).

Alanbase is a designer, so it can be adapted to any niche and vertical, however, the service already has ready-made presets for gambling, betting, CPA and media buying.

What to pay attention to:

1. Everything in 1 window: managing partners, offer, statistics, payments;
2. Customizable statistics: you can set goals using your own formulas, non-preconfigured events and qualifications for payments;
3. Cohort analysis is an interesting thing, let’s look at it further;
4. Customization and modification to suit the needs of a specific customer is possible;
5. Turnkey move from the existing infrastructure to Alanbase in 2 days by their support, and the support itself (as it should be in such services) works 24/7 + they promise to respond within 5 minutes;
6. Start of work on the day of registration.

Ahere you can try the service yourself, having received a trial for 14 days. To do this, you need to leave a request for a demo call with the Alanbase manager: they will collect your requirements for the affiliate program, after which they will prepare software for the duration of the trial.

Partner management

There are 4 roles available inside Alanbase:

1. Administrator – the top access level.
2. Advertiser – if you add product owners to your affiliate program.
3. Partner.
4. Partner manager – for example, partner targetologist.

To add any participant, just invite him by email or via an invite link, and then set access rights to the required sections. This way you can bring together all the participants in Alanbase, including the reconciliation managers and the accountant.

By the way, for greater security, two-factor authentication is available to all participants.

Product and offer management

INAlanbaseflexible settings. You can create a product and offer in 2 clicks.

To offer you can set any goals using your own formulas and any payment model. Available in Alanbase:

1. CPA (any target action — from registration to installation)
2. Revshare (% of client payments during any period)
3. Hybrid (any combo of CPA and Revshare)

For the convenience of partners, you can specify agreed promotional materials inside offer, as well as landing pages. They may be:

• Public;
• Private;
• With pre-moderation.

You can also configure individual access to landing pages and individual conditions for working with offer for specific partners.

Here, in offere, partners receive an automatically generated tracking link. You can add sub-tags to it if you need to transfer additional data.

Statistics management

Thanks to the presence of a developed statistics module, Alanbase can be called completetrackerwith extensive functionality. This module includes the following sections:

1. Dashboards
2. Statistics
3. Conversions and Goals
4. Cohort analysis
5. Logs with subsections:
   • Received postbacks
   • Sent postbacks
   • Clicks

Already want to see Alanbase with your own eyes?Register for a demo callwith the service manager, after which you will get access to a fully functional 14-day trial.

Like the rest of Alanbase, the statistics section can be flexibly customized. Let’s take, for example, the “Dashboards” section, designed to quickly assess the traffic situation. We can take numbers and parameters that are important to us, charts and graphs and display all this in a convenient form on a page for monitoring.

The “Statistics” section provides detailed traffic analytics. You can create flexible selections based on a set of parameters:

• Time range;
• Time zone and country;
• Affiliate, Affiliate Manager and Advertiser;
• Product and offer;
• offer tags and partner tags (custom tags that can be set for ease of statistics management);
• Traffic sources: referral link/promo codes/external leads;
• Link sources: direct links offers/landing pages offers;
• Landing (specific landing pages from offer);
• Operating system;
• Sub id.

And the output can be grouped by:

• days;
• Offers and products;
• Advertisers and partners;
• Promo codes and landing pages;
• Countries, operating systems and devices;
• Partner tags and offers;
• Sub id.

And, of course, you can change the search results page to suit your needs by adding and removing columns.

Cohort analysis

One of the most important and useful Alanbase features for the iGaming vertical. In short, cohort analysis is a way to assess the profitability of traffic over a distance.

For example:we received 1000 deposits for February. With cohort analysis, we can determine that of these 1000 deposits:

• 200 deposits came from February registrations;
• 500 deposits from registrations for November-January;
• 300 deposits from registrations for September-October.

Cohort analysis is available in Alanbase at 180 day intervals.

Payout management

In the Alanbase payment module, payments are available in 4 statuses:

• Waiting;
• Approved;
• Paid;
• Rejected.

You will be able to set the payment threshold and personal conditions for each individual partner. And if necessary, there are more flexible features!

For example:within one partner there are several traffic sources (SEO, PPC, FB), for each of these traffic there is a different payback, and therefore unique conditions. In the Alanbase payout module you canset up separate conditions for each source, and they will be automatically calculated.

At any time, we can generate an invoice or allow partners to request payments when a minimum threshold is reached. We can make either a targeted payment to one/several partners or make it to everyone at once.

Inside the invoice you can see: who it belongs to, what payment system the request is for, details. And you will always know what conversions you are currently paying for. You can immediately make adjustments: for example, subtract or add any amount.

Then you indicate offers or brands: here, too, you can select all offers/brands or select one at a time. The payment systems for which invoices are generated are not preconfigured, i.e. they can be anything and are specified by the customer.

Negative balance carryovers are included in the Alanbase payout module by default, but you can write them off by generating an invoice.

SaaS service or self-written development?

Why does the title of this article state such an impressive figure: $300k and at least 9 months of development? If you count the salaries of developers, testers and project managers, you are unlikely to get less! Quite the opposite.

Some of the service’s clients are large advertisers and CPA networks, who were relieved to move to Alanbase after a difficult journey of their own development. They lost money and nerves, but received a primitive and crooked service with a minimal set of functions.

Why such losses if you can get a working affiliate program on the day you join? And for very reasonable money! I honestly searched the Internet, and according to my data, it turns out that at the moment Alanbase isthe cheapest software for creating affiliate programs. Tariffs start at $325/month, let’s take a closer look.

Super Lite— $325/month

• 5,000 conversions
• $0.019 for each additional conversion
• 200,000 clicks

Lite— $465/month

• 50,000 conversions
• $0.009 for each additional conversion
• Unlimited clicks

Pro — $1,302/month

• 250,000 conversions
• $0.005 for each additional conversion
• Unlimited clicks

Custom — individual rate for large teams

How to get started with Alanbase?

As I said above, the service provides free, fully functional access for 14 days. In order to receive it,leave a request for a demo call with the service manager, where he will collect your requirements for an affiliate program.

Based on them, the support will put together a software preset for you, which you will work with during the trial. Which is quite convenient, since you will have the same preset even after you start full-time work.

Leave a requestHEREor, if you still have questions, watch a video review of the service.

Alanbase customer cases

BetBoom:urgent move to a new platform.

When the supplier of the affiliate program engine decided to close this area, the operator had to quickly look for a new contractor. Within 2 months, Alanbase provided them with intensive training, operational support and effective guidance. In such a short time, the BetBoom structure was successfully migrated, and employees were trained and ready to work with the new platform.Read more →Here.

Alfaleads:help the CPA network receive data from advertisers who work in Excel spreadsheets.

After analyzing all the options, Alanbase developed an elegant solution by combining click id and tid, thus creating unique identifiers. This solution not only simplified the process, but also allowed the partners to avoid monotonous manual labor.Read more →Here.