11 Tips for the frontends, which you can do right now to increase your profits

A free translation of the article by Atilla, enjoy reading!

If you want to know how to increase your conversion rate and create cannon-filled landing pages, you're in the right place!

Have you ever had one that said to you, "You need to optimize and improve your landing page"? Most likely yes, but rarely do you get good advice that you can actually use. Most landing page conversion rate guides are practically useless. They include philosophical chatter that is stupidly impossible to use in most cases. 

However, it's not that hard to create well converting landing pages. That's why we decided to give you tips on how to increase your landing page conversion rate. These tips are practical, you can use them right away on your landing pages and see how CR and leads increase!

Tip #1. In addition to sales, try to attract potential customers

Many arbitrageurs think only about conversions. But the reality of business is that out of 100 visitors you usually only get 2-3 conversions. The rest of the users are not interested enough. But that doesn't mean that such users are useless!

Try to get their email through some form to convert them later. 

They won't buy what you're offering right now, but they've clicked on the ad, which means there's potential in them. By sending them promotional offers a little later, you can turn a decent portion of these users into paying customers!

Tip #2. Add more calls to action (CTAs)

For some reason, many ribbons have CTA blocks at the top and bottom and nowhere else!

To achieve the best conversion rate, you should add CTAs after each section. This simple tip can turn your landing pages into feeds with top CR in no time!

Tip #3. Don't redirect your customers to other pages

Some arbitrageurs make the mistake of adding buttons that lead to other pages. Or, even worse, linking to other articles. This is often seen in the form of CTAs that send you to a FAQ page or contact page.

You definitely shouldn't use blocks like "People also liked these articles..." and the like. It's horrible! They greatly reduce both leads and CR. Don't redirect your audience to other pages. Let them stay where they are and interact with your product or service.

Tip #4. Involve your customers

You should always interact with your customers. To increase landing page conversions, you can add elements such as:

Pop-ups

For example, in the form of a time-limited "special discount.

Pop-ups when trying to leave the site (Comebacker)

Before the user leaves your page, give them one last chance to change their mind. You can offer a small discount, a gift, or something else in this pop-up. A well-done Comebacker window can increase CR by 40% or more!

Interactive sliders

It's a new trend, but it works wonders. You can use such sliders to make people better understand your product and what it can do.
For example, you sell a skin care product. Ask the question, "How young do you want to look?" Make the answer a picture with a slider at the bottom. By scrolling the slider, the user can go from a wrinkled face at 0% to a smooth and youthful one at 100%. Interactive sliders like this increase landing page conversions on 16%.

Mention GEO in the text

This will give people a sense that your landing page is more suited to their situation.

Make sure the price of the product is in the local currency

For example, if you are dealing with Germany, do not quote prices in U.S. dollars. Your product will be perceived as less reliable or perceived as more expensive than it really is.

Tip #5. Ask them questions

People like to get personalized content. Or at least they think they do.

A popular way to do this is to make a quiz on your landing page. It can have simple questions such as:

- Gender
- Age
- Interests
- Work
Etc.

The goal of all this is to engage users and make them stick around. The longer they stay on your page, the more likely they are to convert. This simple but very effective technique.

Tip #6. Show results only after they have done the desired action

Continuing with the previous tip. After users have answered the quiz questions, provide them with only part of the statistics they are interested in. And then tell them that they can get the rest of the information when, for example, they sign up for your newsletter or buy your product.

You can show them some of the information and then use scare tactics and time constraints. For example, you have a weight loss product. After they answer the questions, give them a few tips and close the rest until they leave the application. In our tests, this simple method increased CR to 108% from the original!

Tip #7. Optimize the text

The text of the slogan is very important. The more engaging it is, the more likely it is that people will check out what it is you're selling. Use these simple tips to optimize it and increase your landing page conversion rate.

Make headings that match the content

We all love to create clickbait with crazy headlines. It's not bad in and of itself, but it sucks if your content doesn't match the content. If you have a statement in your headline, be sure to reflect it in your text. Don't use clickbait for the sake of views, as it won't get you anywhere.

- Do not make headings longer than 65 characters
- Try to use 6-word headings
- Use odd numbers
- Use vivid and powerful nouns and adjectives

Keep it simple and straightforward

Copywriters sometimes like to overdo it and overload the text with unnecessary details. Make your text informative, interesting and not too long. That way you'll hook your audience, and they'll be happy to keep reading.

Get curious.

The stories you write should capture the imagination of your potential customers. They need to be hooked and led from the headline to the final CTA. Each section should flow into the next. It all has to work together to get a person to click on the CTA and make a conversion.

Write in a conversational tone

Use the words "You" and "I," as this will give your text a more personal character.

Don't try to sell too hard

If you try too hard, it will hurt your sales. You should try to sell your products, but don't do it in every paragraph. Doing so may cause your audience to really dislike your approach.

Answer questions and objections 

Do you have potential customers who are spending more time on the page than usual? They are on the verge of buying, but they still have some questions. If you want to increase the conversion rate of your landing page, you need to work on that.

You can create pop-ups where they can ask their question or get more information. And all answers to common questions must be contained in the text. This can increase the conversion rate by 15%!

Tip #8. Use icons and icons to increase trust

Trust icons are known to increase the conversion rate of landing pages [1]. People like to shop in stores where they feel safe. One of the things that help them feel safe are these badges. We trust other people and their judgment, and badges work the same way [3].

A good solution is to place them next to your CTAs, in our tests this increased conversions by 32%! Don't overdo it, as too many icons can seem like spam. If possible, make them clickable and link to relevant sites.

Tip #9. Implement chatbots

Calling a company for information can be intimidating. That's why your feed should have a chat button. It makes it more likely that users will interact and ask questions[1].

If you don't have staff, you can always implement a chatbot. They can help answer standard user questions and objections and make your site much more welcoming.

Tip #10. Resales

Resales can increase your revenue by 15%! Bundling several similar offers into one bundle can do a pretty good job of increasing your landing page conversion rate.

Such an offer should be perceived as exclusive and short-term. So that your customers don't have much time to think about it.

It is also mandatory that there should be big discounts. (for example, a 50% discount or even higher). At the same time, you need to explain to users the benefit of buying several things at once. If you can't convince someone to buy an extra item in several offers, the presale won't work at all.

Tip #11. Add social proof

Social proof is the cornerstone of a successful landing page. Great reviews and comments can decently increase the conversion rate of your landing page. [3]. Products that other people recommend sell better. You need trust, and social proof is the best way to get it! [5] For some products, the conversion rate increases by as much as 70% with social proof [4].

Andeee. That's it! With you as translator was Yellow Web, pour on the plus, gentlemen!

References:
[1] https://www.wordstream.com/blog/ws/2013/07/11/landing-page-conversion-rate-guide
[2] https://www.searchenginejournal.com/increase-landing-page-conversion-rate/274815/
[3] https://www.entrepreneur.com/article/282189
[4] https://vwo.com/blog/improve-landing-page-conversion-rates/