11 Landing Page Tweaks You Can Implement Right Now to Increase Profit

Free translation of an article from Atilla, enjoy reading!

If you want to know how to increase your conversion rate and create cannonball landing pages, you’re in the right place!

Have you ever had someone say to you: “You need to optimize and improve your landing page«? Most likely yes, but it’s rare to get good advice that you can actually use. Most guides to improving landing page conversion rates are next to useless. They involve philosophical babble that is stupidly impossible to use in most cases.

However, creating well-performing conversion landing pages is actually not that difficult. That’s why we decided to give you tips on how to improve your landing page conversion rate. These tips are practical, you can immediately use them for your landing pages and see your CR and number of leads increase!

Tip #1. In addition to sales, try to attract potential clients

Many affiliate marketers only think about conversions. But the realities of business are such that out of 100 visitors you usually get only 2-3 conversions. The rest of the users are not very interested. But this does not mean that such users are useless!

Try to get their email through some form so you can contact them later.

They won’t buy what you’re offering right now, but they clicked on the ad, which means there’s potential there. By sending them promotional offers a little later, you can turn a decent portion of these users into paying customers!

Tip #2. Add more calls to action (CTAs)

For some reason, many landing pages have CTA blocks at the top and bottom and nowhere else!

To achieve the best conversion rate, you should add CTAsafter each section. This simple tip can turn your landing pages into landing pages with top CR in no time!

Tip #3: Don’t redirect your customers to other pages

Some affiliates make the mistake of adding buttons that lead to other pages. Or, even worse, they link to other articles. This can often be seen in the form of CTAs that take you to an FAQ page or contact page.

You definitely shouldn’t use blocks like “People also liked these articles…” and similar ones. It’s horrible! They greatly reduce both the number of leads and CR. Don’t redirect your audience to other pages. Let them stay where they are and interact with your product or service.

Tip #4: Engage your customers

You should always interact with your customers. To increase landing page conversions, you can add elements such as:

Pop-ups

For example, in the form of a time-limited “special discount”.

Pop-ups when trying to leave the site (Comebacker)

Before a user leaves your page, give them one last chance to change their mind. This pop-up window can offer a small discount, a gift, or something else. A well-made Comebacker window can increase CR by 40% or more!

Interactive sliders

This is a new trend, but it works wonders. You can use sliders like these to make people better understand your product and what it can do.
For example, let’s say you sell a skin care product. Ask a question: «How young do you want to look?» Make your answer a picture with a slider below. By scrolling the slider, the user can go from a wrinkled face at 0% to a smooth and youthful face at 100%. Interactive sliders like these increase landing page conversions by 16%.

Mention GEO in the text

This will make people feel like your landing page is more appropriate for their situation.

Make sure the product price is in local currency

For example, if you are dealing with Germany, do not list prices in US dollars. Your product will be perceived as less reliable or perceived as more expensive than it actually is.

Tip #5: Ask them questions.

People love to receive personalized content. Or at least they think so.

A popular way to achieve this is to do a quiz on your landing page. It might ask simple questions like:

- Gender
- Age
- Interests
- Work
Etc.

The goal of all this is to engage users and make them stick around. The longer they stay on your page, the greater the likelihood of conversion. This is a simple but very effective technique.

Tip #6: Only show results after they’ve taken the desired action.

Continuing from the previous advice. After users answer the quiz questions, provide them withonly part of the statistics they are interested in. And then tell them that they can get the rest of the information when, for example, they sign up for your newsletter or buy your product.

You can show them some of the information and then use fear tactics and time limits. For example, you have a product for weight loss. After they answer the questions, give them a couple of tips and close the rest until they submit their application. In our tests, this simple method increased CR by up to 108% of the original!

Tip #7: Optimize your text

The text landing page is very important. The more engaging it is, the more likely people are to check, what are you selling there? Use these simple tips to optimize it and increase landing page conversions.

Make headings relevant to the content

We all love creating clickbait with crazy headlines. That’s not a bad thing in itself, but it pretty sucks if your content isn’t relevant. If you have a statement in the title, be sure to reflect it in the text. Don’t use clickbait for views as it will lead nowhere.

- Do not make titles longer than 65 characters
- Try using 6 word titles
- Use odd numbers
- Use vivid and powerful nouns and adjectivesKeep it simple and clear

Copywriters sometimes like to overdo it and saturate the text with unnecessary details. Keep your text informative, interesting and not too long. This way you will hook your audience, and they will be happy to continue reading.

Arouse curiosity

The stories you write should capture the imagination of your potential customers. They need to be hooked and led from the headline to the final CTA. Each section should flow into the next. All of this must work together to get a person to click on the CTA and convert.

Write in a conversational tone

Use the words “You” and “I” as this will make your text more personal.

Don't try to sell too hard

If you try too hard, it will hurt your sales. You should try to sell your products, but don’t do it in every paragraph. This can lead to your audience becoming very uncomfortable with your approach.

Answer questions and objections

Do you have prospects who are spending more time on your page than usual? They are on the verge of buying, but they still have some questions. If you want to improve your landing page conversion rate, you need to work on it.

You can create pop-ups where they can ask their question or get more information. And all the answers to common questionsmust be contained in the text. This can increase conversions by 15%!

Tip #8: Use Icons and Badges to Increase Trust

Trust badges are known to increase landing page conversion rates [1]. People like to shop in stores where they feel safe. One of the things that helps them feel safe is these badges. We trust other people and their judgment, and badges work the same way [3].

A good solution is to place them next to your CTAs; in our tests, this increased conversion by 32%! Don’t overdo it, as too many icons can appear spammy. If possible, make them clickable and link to relevant sites.

Tip #9: Implement chatbots

Calling a company for information can be intimidating. This is why your landing page should have a chat button. They increase the likelihood that users will interact and ask questions[1].

If you don’t have staff, you can always implement a chatbot. They can help answer common user questions and objections and make your site much more welcoming.

Tip #10: Upsell

Upselling can increase your income by 15%! Combining several similar offers into one pack can help improve your landing page conversion rate.

Such an offer should be perceived as exclusive and short-term. So that your clients don’t have a lot of time to think about it.

Also, there must be big discounts. (for example, a 50% discount or even higher). At the same time, you need to explain to users the benefits of purchasing several things at once. If you can’t convince someone to buy an additional product in a few sentences, then upselling won’t work at all.

Tip #11. Add social proof

Social proof is the cornerstone of a successful landing page. Great reviews and comments can significantly increase your landing page conversion rate. [3]. Products that other people recommend sell better. You need trust, and social proof is the best way to get it! [5] For some products, the conversion rate in the presence of social media. evidence increases by as much as 70% [4].

Aaaand. That’s ALL! Yellow Web was with you as a translator, be a plus, gentlemen!

Links:
[1] https://www.wordstream.com/blog/ws/2013/07/11/landing-page-conversion-rate-guide
[2] https://www.searchenginejournal.com/increase-landing-page-conversion-rate/274815/
[3] https://www.entrepreneur.com/article/282189
[4] https://vwo.com/blog/improve-landing-page-conversion-rates/