Add 30% ROI with the “Hidden Attack” Method

Below is my free translation of the speech of a cool dude namedTim Burdat the AWAsia 2018 conference.

It doesn’t matter how much money you spend daily: $100 or $20,000 — this method works on any budget and will reduce your costs. It also works at any stage of the drain: testing, optimization, scaling — it doesn’t matter.

WARNING: If you have never bet manually and you are a beginner, do not use this method. It’s dangerous and you can lose a lot of money very quickly if you don’t do it right. Practice with manual bets before attempting this method.

So, 10 simple steps:

1. Create a new Conversions campaign. It can be with CBO, it can be without, it doesn’t matter;
2. Create a MINIMUM of 5 adsetswith different targeting: interests, likes, broad to broad;
3. Place a manual bid: “Limit Bid”.

Translator’s note: now it will look something like this:

And whatever your normal cost per lead is, bidhalf the size of it.

For example, you usually have CPL=40$, in the bet settings set it to 20$.

4. Set Delivery Type to Expedited Display.

5. Upload 4-5 creos to each adset, don’t shove 30, but don’t just do one. It’s best to make DIFFERENT types of creo: picture, video, carousel, etc. The reason why you need to make different creos is the Facebook auction, which, roughly speaking, is divided into the following parts:

More than half of the auction was “given” to the video. If, say, you only send pictures, then you only get a small part of the impressions.

By inserting all types of creatives into the adset, you allow FB to give you an impression, regardless of what device the user is on and what he is used to clicking on.

If you stream one thing, then you will not get the entire possible audience that suits you, but only a segment of it.

6. Set a budget.

Your budget should be from $500 to $5000 per adset. DON’T WORRY, you won’t spend that much. Our goal is to spend 10-20% of this daily budget. If you use CBO, then set the budget for the campaign 5 times more than you actually want to spend.

7. Launch a campaign. Time for a sneak attack!

8. Monitor the campaign closely and increase your bid slowly.

In the beginning you shouldn’t get any traffic from the word at all, that’s good! This means you are doing everything right. If the traffic is coming, then your initial bid was too high.

Let’s say we started with a bet of $20, raise it to $22 — by 10%. Then we wait for several hours! If there is no traffic at all, or there is some, but the impressions are too slow, then we raise it again to $24. Then we wait again, and this is IMPORTANT!

When you change a bid, it takes 15-30 minutes before it is updated on all FB servers, or even longer! If you get nervous and raise your bet often or by a large amount, you can lose your money VERY quickly!

So, let’s say you’ve reached the point where traffic is flowing, but quite slowly. Let me remind you that our goal is to spend 10-20% of the set budget. Let’s say we set a budget = $500, which means we want to spend $100 daily. But if you look at the traffic and see that the cost is only 1 buck per hour, then it’s obvious that the rate needs to be increased!

Your goal is to get exactly as much traffic as you need, no more, no less.

Well, here’s a warning:

9. Set up a couple of auto rules

If you bet no more than $500 on an adset, then you can use Facebook’s built-in auto rules, but if you bet $5000, then you need third-party tools, for example RevealBot. The thing is that Facebook’s auto rule works once every half hour, and RevealBot works once every 15 minutes. When the spread is large and it goes very quickly, this can be critical.

Let’s say it’s 10 pm and some major advertiser stops their advertising for the night. The auction is free and you will be flooded with traffic, and Facebook deliverywill consume your entire budget in the 2 hours remaining until the end of the day!! At the same time, the cost per click will be sky-high — 5-10 times more than usual!

Therefore, these auto rules are very important, they will protect you from such a situation.

So here is the first auto rule:

Turn off ads without leads (there is Purchase, but we, as affiliate marketers, replace it with Lead)and the spend is more than $60. We initially want leads for $20, right? Here we bet the amount 3 times more — $60 before the ad set is turned off.

Second auto rule:

This is a rule for turning off adsets that have leads, but the price for them is too high (Again, don’t forget to change Purchase to Lead).Remember where we started? Your usual cost per lead is $40, so as long as it doesn’t exceed this figure, ol’ gutt.

The same 2 auto rules in the RevealBot interface:

Here are a couple more auto rules for those advanced in RevealBot:

1. Increasing the rate by 10% every hour if the spread is less than $100 is essentially automation of our manual labor.

2. Almost the same, but we look at the spread not for the day, but for the last 2 hours.

10. Optimize and make a profit!

Do everything as usual. Turn off those CREOs that do not bring leads or bring them at too high a price. And only then turn off the adsets. Many people immediately turn off adsets, although there may be one in the creatives that ate all your money.

As soon as you have less than 5 working adsets, make new ones! Try new targeting, new lookalikes, whatever.

And if you did everything right, you will reduce the cost per lead by at least 30%. Although we had clients who managed to reduce it by 50% using this technique.

That’s all, Daniil Vygolov was with you as a translator, give it a plus, gentlemen andsend donations, I’ll translate something else suitable for you!

P.S. You can watch the full video in Englishright here.