Advertising Campaign Launch Checklist

A long time ago I compiled a checklist that I always try to follow when launching new offers. I thought it would be useful to post it publicly, voila!

1. Vertical selection
2. View affiliate programs and offers in the selected vertical
3. We write to affiliate managers:
   1. what can be watered from FB along the selected vertical
   2. do they pour this offer (and if so, then many/few/how many people)
   3. what is the approval and percentage of trash (separately for each country)
   4. Which is better Facebook or Insta?
   5. are there caps and bumps (increased payment when the number of leads is more than N/day)
4. Pre-select N offers, focusing on “evergreen”, the right moment (holidays, season) and the breadth of the target audience
5. We look at the relevance of offers according to Google.Trends, Yandex.Wordstat, Mailru.Webmasters
6. We list +- each offer in a table in Google Docs
7. We fire in the library of advertising or otherssolder-services: whether they pour it or not + we steal creatives/texts
8. Select 1-2 final offer and affiliate programs
9. We decide: pour with prelander (transit) or without
10. Select N landing pages/transit
11. We choose: pour via the affiliate programs link (with or without domain parking) or via the API
12. Register domains/subdomains + park in affiliate network, if necessary
13. Add a domain to CloudFlare if necessary
14. Add https to the domain (issue a free Let’s Encrypt certificate)
15. Upload landing pages/transit to hosting ortracker
    1. We check the transfer of leads via API in the affiliate program and the work of postback intracker!
    2. We check that multicurrency works when draining from multiGEO
    3. Testing and improving download speed
    4. Testing adaptability (works on mobile devices)
    5. Testing download speed for selected GEOs
    6. Forward to the Thank you pageand check throughMeta Pixel Helper extensionpixel FB
    7. Install Yandex.Metrika/Google.Analytics
    8. Setting up utm tag forwarding (SubID)
    9. We modify the thank you page (cross and additional sales, collecting email/push databases, saving leads to a file, etc.)
    10. We write the title in4U style
16. Setting up a campaign intracker(A/B tests of affiliate programs, offers, etc.) or cloaking, if needed.
17. Copy the campaign link totrackeror from affiliate network with a parked domain
18. We cut/steal 5-6 creatives (pictures/videos)
    1. Video and/or picture, ring gallery
    2. Select feed offer
19. We write several ad texts
20. Decide from which account we are pouring (newreg, otlyozhka, autoregister, brut, rent, own, etc.)
21. Create a Fan page:
    1. Icon + coverCompany information
    2. We plan posts for several days, if necessary.
22. Decide which payment method to use (plastic, virtual, Qiwi, Paypal, etc.)
23. If necessary, we carry out warming up for a small amount (1-2 billings):
    1. Launching a post from the Fan page for promotion
    2. Running for traffic on landing page
24. Targeting
    1. age
    2. M/F
    3. countries
    4. placement
    5. devices
25. Budget (for the entire campaign/daily for each ad group)
26. Bet (auto/handle)
27. Drain schedule (if you set a budget for the entire campaign)
28. Create N ad groups
29. Create N ads in each group
    1. In each ad we set up a link with UTM tags (SubID)
    2. Select some text from the prepared ones
30. We created autorules to disable nonconversionadsets and disable them when CPA is expensive
31. Cheating comments + cleaning setting comments
32. Launch
33. We merge 2-3 lead prices on each ad set
34. Let’s start optimization:
35. Analysis of ROI, approval and lead price for each adset
36. Analysis of conversion of the core target audience (by Facebook breakdowns)
37. Selecting conversion creatives/disabling nonconversion creatives
38. Disabling adsets that pour into a hard minus
39. Adding new creatives taking into account the “used” approaches
40. Creation/duplication of N new adsets with target audience trimmed to the required parameters and an increased budget
41. Reducing the budget on adsets with conversion zero/slight minus
42. We merge 2-3 lead prices on each adset
43. Let’s optimize again and start scaling:
44. Scaling options:
    1. Increasing the budget on well conversionadsets
       1. 10-20-50% per day by hand
       2. creating autorules to raise/lower the budget
       3. immediately to over 100%
    2. Duplicating/creating new adsets
    3. Duplicate advertising campaigns within one account
    4. Using multiple ad accounts
    5. Lukelaiki
    6. Collecting a retargeting database and launching on it with new traffic creos