Want to know how to scale your Facebook ads? You're in the right place: in this free and very detailed guide, I'll give you 5 different methods you can use in 2020 to scale.
In order to make money from Facebook ads, you need to test creatives first. When you find something that catches on, then you scale it. But remember, you don't need to rush and scale if you haven't found a winning one creativewhich performed well for a few days.
Going from a few hundred $$$$ spenda per day to 5000$ dailies is not just about increasing your budget!
If you increase your budget too quickly, it will give Facebook's algorithm a boost to spend all your money before midnight. This means it will buy ads at crazy-high CPMs, and will show your ads to people who are unlikely to convert.
My research shows that if you increase your campaign budget by more than 15%, it will break your conversions and a CPA of 25 bucks will become 50-75$, all because of how the algorithm works.
So, HOW DO YOU MASTER from a few hundred bucks to $5000 a day on a Facebook ad account?
To get started, we do the following campaign setup:
The initial launch is 2 videos and 2 images in the same adset.
We will do a $100 CBO campaign, with 4 adsets, each adset has an audience of 2-4 million people.
Here's an example:
Let's say we're selling a selfie stick.
Adset #1 - targets people who are parents.
Adset #2 - aimed at people who love photography.
Adset #3 - targets people who match interests: credit cards, debit cards.
Adset #4 - aimed at people who are interested in technology.
Now that we have a foundation, we launch the campaign and let it run for 2-3 days, don't touch anything!
After time passes, we'll see which adset and which creative(s) are pouring in plus and focus on them.
If the campaign merged into minus, it means you took a failed offer, it's okay, it happens a lot, so just move on and test something else.
Now let's assume you've found your winner, creative ID 239082938239823, with targeting: 35+, with interest: technology.
METHOD #1 - Different sizes of advertisements.
This is an incredible way of scaling that I perfected while working with Google Display Ads. Usually most arbitrageurs use the square creo size, but when you run square they miss out on other playsets, which are plentiful on fb.
Be sure to try the three most popular ad sizes: 1200×628, 600×750, and 1080×1080.
What do you mean, Attila? Let's say you found a good one creativeand your creo is square. Redo the same ad in 2 other sizes, put them in adset and run!
METHOD #2 Various advertising formats.
Marketers are very lazy people, they like to do the minimum and hope for the maximum. How many styles of advertising do you see when you look at a creo in the sleepers?
It's usually either a rectangle or a square, right? One picture or video. How many carousels do you see? What about dynamic ads? They're almost nonexistent.
Here's how this method works: when you find a winning ad, use its elements: headline, description, images or video content to create a each the type of advertising that fb offers.
One of my favorite formats, especially for retargeting is the carousel. It works great and people like it because they see multiple images/videos of your product at once. This leads to a super low CPA and a great ROI.
METHOD #3 Experiment with manual bets.
Tim Bird likes to give manual betting strategies funny names like "shotgun method", "surfer method" and many others. Want to know why manual betting works?
It has to do with how the fb algorithm works. It's all about who spends the most money. Think of it like a ladder, the top of the ladder is the highest bid, the bottom of the ladder is the lowest. If you use automatic bidding, it will put you in a calculated spot on the ladder based on what the algorithm "thinks" and your CPA will be based on your targeting, ad content, and Zucker knows what else!
The ads, which are at the top of the ladder, will be shown first to Facebook users scrolling through their News Feed.
The problem is that we don't know what the highest rate is, so we test. We use 3 different rate settings when we scale on the handle:
A) Rate 3x MAX CPA - $15-20 budget per adset
B) Bid 6x MAX CPA - $15-20 budget per adset
C) Rate 9x MAX CPA - $15-20 budget per adset
METHOD #4 - LOOKALIKE audiences that work.
It's true that Facebook knows everything about its users, including their buying habits, what they like, what they talk about. Once we have the data, we can create custom audiences. Then from these custom audiences, we can generate Lookalike.
FB looks at the people in our audience and checks what they like, where they've been, what they've searched for, how long they've been reading a topic, what videos they watch, when they're most likely to buy, whether they click on ads and much, much more.
Facebook is said to store about 1,000 different parameters for each user, allowing their system to find people who look just like your customers within minutes.
How it works: you create a custom audience, wait for it to get big enough, and then generate Lookalike.
We typically create custom audiences based on the following events:
AddToCart - last 30 days
Initiated Checkout - last 30 days
Purchase - last 30 days
95% of our video ads have been viewed
Top 25% by time spent on our site
Top 25% by highest purchase price
Then we generate Lookalikes - 1%, 1-3% and 3-5%.
METHOD #5 - Retargeting
Retargeting is a must!!! If you're not doing any remarketing, you're missing out on a ton of money. Say, if your CPA for cold audiences is $20, with retargeting you'll typically get those same leads for 1/3 the cost.
We like to take a systematic approach to our retargeting campaigns, and we direct users directly to the offer page, rather than to procs designed to warm up "cold" audiences.
When scaling your Facebook ads, be sure to create a campaign with a carousel-like creo and about this style of headline to grab attention:
-Top 7 best selling products in %WASH_NICH% is geared towards everyone.
-Top 5 products for women
-Top 5 foods for men
*This mostly applies to ecommerce, but you can apply the approach to any kind of offerer if you tweak it a bit.
When retargeting, create an audience for events: AddToCart- Last 30 days, InitiatedCheckout- Last 30 days. And exclude buyers from this audience.
Since we have 3 ads, we'll create 3 ads for each audience, so for the above example we'll have a total of 6 ads. We shove each ad into its own adset so we can target the right gender and age.
Duplicate the ads in each adset 2 times so you had a total of 3 pieces and check the box when duplicating: copy comments, likes and reposts.
Well, there you go! Ugh, that was a long article to translate, Atilla can-practice! Thanks for reading to the end, Yellow Web was with you, send donations, please.I'll have a doshik for your health! And drink up, gentlemen!