5 Simple and Effective Ways to Scale in Facebook

Want to know how to scale your Facebook ads? You are in the right place: in this free and very detailed guide, I will give you 5 different methods you can use in 2020 to scale.

In order to make money from Facebook ads, you need to test your creatives first. When you find something that sticks, then you scale it. But remember that you don’t need to rush and scale if you haven’t found a winning onecreative, which performed well for several days.

Going from a few hundred $$$ spend per day to $5000 daily is not just about increasing your budget!

If you increase your budget too quickly, it will give the Facebook algorithm a boost to spend all your money before midnight. This means that it will buy ads at a crazy high CPM, and will show your ads to people who are unlikely to conversion.

My research shows that if you increase your campaign budget by more than 15%, it will break your conversions and a CPA of 25 bucks will become $50-$75, all because of the way the algorithm works.

So HOW DO YOU SCALE from a few hundred bucks to $5,000 a day on a Facebook ad account?

To begin, we make the following campaign setup:

The initial launch is 2 videos and 2 images in the same adset.

We will make a $100 CBO campaign with 4 adsets, each adset has an audience of 2-4 million people.

Let’s give an example:

Let’s say we’re selling a selfie stick.

Adset #1 — aimed at people who are parents.
Adset #2 — aimed at people who love photography.
Adset #3 — Targets people who match interests: credit cards, debit cards.
Adset #4 — aimed at people who are interested in technology.

Now that we have the basics, we launch the campaign and let it run for 2-3 days without touching anything!

After time passes, we will see which adset and whichcreative(s) are pouring into the plus and let’s focus on them.

If the campaign goes negative, then you took a bad offer, that’s okay, it happens a lot, so just move on and test something else.

Now let’s say you found your winner,creativeID 239082938239823, targeting: 35+, with interest: technology.

METHOD #1 — Various ad sizes.

This is an incredible way to scale that I perfected while working with Google Display Ads. Typically, most affiliates use the square size of the creo, but when they run the square, they miss other placements, which are full of them on Facebook.

Be sure to try the three most popular ad sizes: 1200×628, 600×750, and 1080×1080.

What do you mean, Attila? Let’s say you find a suitable onecreative, tested, and your creo is square. Remake the same ad in 2 other sizes, put them in the adset and launch!

METHOD #2 Various advertising formats.

Marketers are very lazy people, they like to do the minimum and hope for the maximum. How many styles of advertising do you see when you watch creo insoldered?
Usually it’s either a rectangle or a square, right? One picture or video. How many carousels do you see? What about dynamic advertising? There are almost none.

Here’s how this method works: When you find a winning ad, use its elements: headline, description, images or video content to createeverythe type of advertising that Facebook offers.

One of my favorite formats, especially for retargeting, is the carousel. It works great and people like it because they see multiple images/videos of your product at once. This results in super low CPA and great ROI.

METHOD #3 Experiment with manual bets.

Tim Bird likes to give hand betting strategies funny names like the «shotgun method», «surfer method» and many others. Want to know why manual betting works?

This is due to how the Facebook algorithm works. It’s all about who spends the most money. Think of it like a ladder, the top of the ladder is the highest stake, the bottom of the ladder is the lowest. If you use auto bid, it will place you in a calculated place on the ladder based on what the algorithm “thinks”, and your CPA will be based on your targeting, ad content, and Zucker knows what else!

Ads that are at the top of the ladder will be shown first to Facebook users scrolling through their news feed.

The problem is that we don’t know what the highest bid is, so we test. We use 3 different rate settings when we scale on the handle:

A) 3x MAX CPA rate – $15-20 budget per adset
B) 6x MAX CPA rate – $15-20 budget per adset
C) Rate 9x MAX CPA – $15-20 budget per adset

METHOD #4 — LOOKALIKE audiences that work.

It’s true that Facebook knows everything about its users, including their purchasing habits, what they like, what they talk about. Once we have the data, we can create custom audiences. We can then generate Lookalikes from these custom audiences.

Facebook looks at the people in our audience and checks what they like, where they’ve been, what they’ve searched for, how long they’ve been reading a topic, what videos they watch, when they’re most likely to buy, whether they click on ads and much, much more.

Facebook is said to store around 1,000 different parameters for each user, allowing their system to find people who look just like your customers within minutes.

How it works: You create a custom audience, wait until it’s large enough, and then generate a Lookalike.

We typically create custom audiences based on the following events:

AddToCart — last 30 days
Initiated Checkout — last 30 days
Purchase — last 30 days
95% of our video ads watched
Top 25% by time spent on our website
Top 25% by highest purchase price

We then generate Lookalikes — 1%, 1-3% and 3-5%.

METHOD #5 — Retargeting

Retargeting is a must!!! If you don’t do any remarketing, you’re missing out on a ton of money. Let’s say if your CPA for a cold audience is $20, then with retargeting you will typically get the same leads for 1/3 the cost.

We like to take a systematic approach when running our retargeting campaigns, and we direct users directly to the offer page, rather than to ads designed to warm up a cold audience.

When scaling your Facebook ads, be sure to create a campaign with a carousel creo and a headline style like this to grab attention:

-Top 7 best-selling products in %YOUR_NISH% — aimed at everyone.
-Top 5 products for women
-Top 5 products for men

*This mainly applies to ecommerce, but the approach can be applied to any type of offers if you tweak it a little.

When retargeting, create an audience for events: AddToCart — Last 30 days, InitiatedCheckout — Last 30 days. And exclude buyers from this audience.

Since we have 3 ads, we will create 3 ads for each audience, so for the above example we will have a total of 6 ads. We push each ad into its own ad set so that you can target the desired gender and age.

Duplicate the ads in each adset 2 times, so that you have a total of 3 pieces, and when duplicating, check the box: copy comments, likes and reposts.

Well, something like this! Phew, that was a long article to translate, Atilla knows how to do it! Thank you for reading to the end, Yellow Web was with you,please send donations, I’ll eat a little for your health! And pour into the plus, gentlemen!