{"id":66,"date":"2020-05-26T17:06:22","date_gmt":"2020-05-26T13:06:22","guid":{"rendered":"https:\/\/yellowweb.top\/?p=66"},"modified":"2026-05-05T20:16:53","modified_gmt":"2026-05-05T16:16:53","slug":"chto-pochitat-pro-aukczion-stavki-optim","status":"publish","type":"post","link":"https:\/\/yellowweb.top\/en\/chto-pochitat-pro-aukczion-stavki-optim\/","title":{"rendered":"What to Read About the Facebook Auction, Bids, Optimization, and Scaling"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Some useful links to load your brain, geez!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/vc.ru\/marketing\/64913-sekrety-aukciona-facebook-ot-thetargeting-strategiya-pobedy-peysing-i-vidy-dostavki-reklamy\">Facebook auction secrets from Thetargeting: winning strategies, pacing, and ad delivery types<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/median-ads.com\/blog-ru\/guides\/choose-facebook-bid-strategy?utm_source=facebook&amp;utm_medium=org&amp;utm_campaign=post\">How to choose a Facebook betting strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/median-ads.com\/blog-ru\/guides\/optimizatsiya-masshtabirovaniye-v-facebook\">Optimizing and scaling advertising campaigns on Facebook<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Read, write in the comments, what is unclear, I'll try to help!<\/p>\n\n\n<section class=\"ywb-related-reading\" aria-label=\"What to read next\">\r\n        <div class=\"ywb-related-reading__inner\">\r\n            <h2 class=\"ywb-related-reading__title\">What to read next<\/h2>\n            <p class=\"ywb-related-reading__hub-note\">\n                <a class=\"ywb-related-reading__hub-link\" href=\"https:\/\/yellowweb.top\/en\/en\/poleznye-materialy-po-arbitrazhu-trafika\/\">Open the full traffic arbitrage hub \u2192<\/a>\n            <\/p>\n            <div class=\"ywb-related-reading__grid\">\r\n                                                        <a class=\"ywb-related-reading__card\" href=\"https:\/\/yellowweb.top\/en\/en\/kak-poschitat-bid-cap-fishki-po-rabote-s-predelnoj-stavkoj\/\">\n                        <span class=\"ywb-related-reading__card-title\">Bid Cap in Facebook Ads: How to Calculate the Maximum Bid<\/span>\n                        <span class=\"ywb-related-reading__card-text\">\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 Bid Cap \u0438 \u043f\u0440\u0435\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0432\u043a\u0438.<\/span>\n                    <\/a>\n                                                        <a class=\"ywb-related-reading__card\" href=\"https:\/\/yellowweb.top\/en\/en\/5-prostyh-i-effektivnyh-sposobov-massht\/\">\n                        <span class=\"ywb-related-reading__card-title\">5 Simple and Effective Ways to Scale in Facebook<\/span>\n                        <span class=\"ywb-related-reading__card-text\">\u041a\u0430\u043a \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0441\u0442\u0430\u0432\u043e\u043a.<\/span>\n                    <\/a>\n                                                        <a class=\"ywb-related-reading__card\" href=\"https:\/\/yellowweb.top\/en\/en\/chto-takoe-statisticheskaya-znachimost\/\">\n                        <span class=\"ywb-related-reading__card-title\">What Is Statistical Significance and Why Should Media Buyers Care?<\/span>\n                        <span class=\"ywb-related-reading__card-text\">\u041a\u043e\u0433\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u043c \u0443\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438.<\/span>\n                    <\/a>\n                            <\/div>\r\n        <\/div>\r\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>A curated reading list on the Facebook auction, bidding logic, optimization models, and scaling decisions for media buyers.<\/p>","protected":false},"author":2,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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