{"id":57,"date":"2020-05-26T14:53:59","date_gmt":"2020-05-26T10:53:59","guid":{"rendered":"https:\/\/yellowweb.top\/?p=57"},"modified":"2026-05-05T20:16:54","modified_gmt":"2026-05-05T16:16:54","slug":"chek-list-po-zapusku-reklamnyh-kampani","status":"publish","type":"post","link":"https:\/\/yellowweb.top\/en\/chek-list-po-zapusku-reklamnyh-kampani\/","title":{"rendered":"Advertising Campaign Launch Checklist"},"content":{"rendered":"

A long time ago I made myself a checklist, which I try to always go through when launching new offers. I thought it would be useful to put it in the public domain, voila!<\/p>\n\n\n\n

    \n
  1. Vertical selection <\/li>\n\n\n\n
  2. View affiliates and offers in a selected vertical<\/li>\n\n\n\n
  3. We're writing to the managers of the partners:\n
      \n
    1. what can be watered with FB on the selected vertical<\/li>\n\n\n\n
    2. whether this offer is being poured (and if so, how many\/few\/how many people)<\/li>\n\n\n\n
    3. what is the appruse and percentage of crack (separately for each country)<\/li>\n\n\n\n
    4. what's better fb or insta?<\/li>\n\n\n\n
    5. whether there are capes and bump (increase in payment when the number of leads is more than N\/day)<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    6. Pre-select N offers, emphasizing \"evergreenness\", the right time (holidays, season) and the breadth of the target audience<\/li>\n\n\n\n
    7. See the relevance of the offenders on Google.Trends, Yandex.Wordstat, Mailru.Webmasters<\/li>\n\n\n\n
    8. \u0420\u0430\u0441\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c +- \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043e\u0444\u0444\u0435\u0440\u0430 \u0432 \u0442\u0430\u0431\u043b\u0438\u0447\u043a\u0435 \u0432 \u0433\u0443\u0433\u043b.\u0434\u043e\u043a\u0430\u0445<\/li>\n\n\n\n
    9. \u041f\u0430\u043b\u0438\u043c \u0432 \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u043f\u0430\u0439-\u0441\u0435\u0440\u0432\u0438\u0441\u0430\u0445: \u043b\u044c\u044e\u0442 \u0438\u043b\u0438 \u043d\u0435\u0442 + \u0432\u043e\u0440\u0443\u0435\u043c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b\/\u0442\u0435\u043a\u0441\u0442\u044b<\/li>\n\n\n\n
    10. Choose 1-2 final offers and affiliates<\/li>\n\n\n\n
    11. Deciding whether to pour with or without prelending (transit)<\/li>\n\n\n\n
    12. Select N lendings\/transitories<\/li>\n\n\n\n
    13. We choose: we pour by affiliate link (with or without domain parking) or by API.<\/li>\n\n\n\n
    14. Register domains\/subdomains + park in a PP, if necessary<\/li>\n\n\n\n
    15. Add the domain to CloudFlare, if necessary<\/li>\n\n\n\n
    16. Add https to the domain (issue a free Let's Encrypt certificate)<\/li>\n\n\n\n
    17. \u0417\u0430\u043b\u0438\u0432\u0430\u0435\u043c \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438\/\u0442\u0440\u0430\u043d\u0437\u0438\u0442\u043a\u0438 \u043d\u0430 \u0445\u043e\u0441\u0442\u0438\u043d\u0433\u0438 \u0438\u043b\u0438 \u0432 \u0442\u0440\u0435\u043a\u0435\u0440\n
        \n
      1. \u0427\u0435\u043a\u0430\u0435\u043c \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u043b\u0438\u0434\u043e\u0432 \u043f\u043e API \u0432 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043a\u0435 \u0438 \u0440\u0430\u0431\u043e\u0442\u0443 \u043f\u043e\u0441\u0442\u0431\u044d\u043a\u0430 \u0432 \u0442\u0440\u0435\u043a\u0435\u0440\u0435!<\/li>\n\n\n\n
      2. Check that multicurrency works when draining from multigeo<\/li>\n\n\n\n
      3. Testing and improving download speed<\/a><\/li>\n\n\n\n
      4. Testing adaptability (works on mobile devices)<\/li>\n\n\n\n
      5. Testing download speed for selected GEOs<\/li>\n\n\n\n
      6. Throw it to the Thank You page<\/a> and run it through Meta Pixel Helper extension<\/a> pixel FB<\/li>\n\n\n\n
      7. Install Yandex.Metrika\/Google.Analytics<\/li>\n\n\n\n
      8. Configuring utm-tag (SubID) forwarding<\/li>\n\n\n\n
      9. Modify the thank you page (cross and additional seils, collecting email\/push base, saving leads to a file, etc.).<\/li>\n\n\n\n
      10. Writing the headline in 4U style<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n
      11. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0442\u0440\u0435\u043a\u0435\u0440\u0435 (A\/B \u0442\u0435\u0441\u0442\u044b \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043a, \u043e\u0444\u0444\u0435\u0440\u043e\u0432 \u0438 \u0442.\u043f.) \u0438\u043b\u0438 \u043a\u043b\u043e\u0430\u043a\u0438\u043d\u0433\u0430, \u0435\u0441\u043b\u0438 \u043e\u043d \u043d\u0443\u0436\u0435\u043d.<\/li>\n\n\n\n
      12. \u041a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u0441\u0441\u044b\u043b\u043a\u0443 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0432 \u0442\u0440\u0435\u043a\u0435\u0440\u0435 \u0438\u043b\u0438 \u0438\u0437 \u041f\u041f \u0441 \u043f\u0440\u0438\u043f\u0430\u0440\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0434\u043e\u043c\u0435\u043d\u043e\u043c<\/li>\n\n\n\n
      13. Saw\/steal 5-6 creatives (pictures\/videos)\n
          \n
        1. Video and\/or picture, ring gallery<\/li>\n\n\n\n
        2. Select an offer pitch<\/li>\n<\/ol>\n<\/li>\n\n\n\n
        3. Writing a few text ads<\/li>\n\n\n\n
        4. Determine from what account we are pouring (new-reg, batch, auto-reg, brut, rent, own, etc.).<\/li>\n\n\n\n
        5. Create a Fan page:\n
            \n
          1. Icon + coverCompany information<\/li>\n\n\n\n
          2. Schedule posts for a few days if needed<\/li>\n<\/ol>\n<\/li>\n\n\n\n
          3. Determine from which payment system (plastic, virtual, Qiwi, Paypal, etc.).<\/li>\n\n\n\n
          4. If necessary, we conduct a warm-up for a small amount (1-2 billings):\n
              \n
            1. Launching a post from Fan page to promote<\/li>\n\n\n\n
            2. Launching for traffic to the lending site<\/li>\n<\/ol>\n<\/li>\n\n\n\n
            3. Targeting\n
                \n
              1. age <\/li>\n\n\n\n
              2. M\/W. <\/li>\n\n\n\n
              3. countries<\/li>\n\n\n\n
              4. playsetting<\/li>\n\n\n\n
              5. devices<\/li>\n<\/ol>\n<\/li>\n\n\n\n
              6. Budget (for the whole campaign\/daily per ad group)<\/li>\n\n\n\n
              7. Rate (auto\/manual)<\/li>\n\n\n\n
              8. Drainage schedule (if you set a budget for the whole campaign)<\/li>\n\n\n\n
              9. Create N groups of ads<\/li>\n\n\n\n
              10. Create N ads in each group\n
                  \n
                1. In each ad we set up a link with UTM tags (SubID)<\/li>\n\n\n\n
                2. Choose some text from the prepared text<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                3. Created auto-rules to disable non-converting adsets and disable when CPAs are expensive<\/li>\n\n\n\n
                4. Comment scoring + comment cleaning customization<\/li>\n\n\n\n
                5. Launch<\/strong><\/li>\n\n\n\n
                6. Drain on each adset 2-3 prices of a lead<\/li>\n\n\n\n
                7. Let's start optimizing:<\/strong><\/li>\n\n\n\n
                8. Analyzing ROI, upsell and price per lead on each adset<\/li>\n\n\n\n
                9. Analysis of converting CA (by FB breakdown)<\/li>\n\n\n\n
                10. Selecting converting creatives\/disabling non-converting creatives<\/li>\n\n\n\n
                11. Shutting down the hard-core minus adsets.<\/li>\n\n\n\n
                12. Adding new creatives taking into account \"walk-in\" approaches<\/li>\n\n\n\n
                13. Creation\/duplication of N new adsets with trimmed to the required parameters CA and increased budget<\/li>\n\n\n\n
                14. Lowering the budget on adsets converting to zero\/light minus<\/li>\n\n\n\n
                15. Shedding 2-3 lead prices on each addset<\/li>\n\n\n\n
                16. Once again we optimize and start scaling:<\/strong><\/li>\n\n\n\n
                17. Scaling options:\n
                    \n
                  1. Increasing budget on well converting adsets\n
                      \n
                    1. 10-20-50% a day by hand.<\/li>\n\n\n\n
                    2. creation of auto-rules to raise\/lower the budget<\/li>\n\n\n\n
                    3. straight to over 100%.<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                    4. Duplication\/creation of new adsets<\/li>\n\n\n\n
                    5. Duplication of advertising campaigns within one account<\/li>\n\n\n\n
                    6. Using multiple advertising accounts<\/li>\n\n\n\n
                    7. Lukelikes<\/li>\n\n\n\n
                    8. Collect retargeting base and run on it with new traffic creos<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n
                      \r\n
                      \r\n

                      What to read next<\/h2>\n

                      \n Open the full traffic arbitrage hub \u2192<\/a>\n <\/p>\n

                      \r\n \n Bid Cap in Facebook Ads: How to Calculate the Maximum Bid<\/span>\n \u041a\u0430\u043a \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0440\u0430\u0431\u043e\u0447\u0443\u044e \u043f\u0440\u0435\u0434\u0435\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0430\u0432\u043a\u0443.<\/span>\n <\/a>\n \n What to Read About the Facebook Auction, Bids, Optimization, and Scaling<\/span>\n \u041f\u043e\u0434\u0431\u043e\u0440\u043a\u0430 \u043f\u043e \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0443, \u0441\u0442\u0430\u0432\u043a\u0430\u043c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/span>\n <\/a>\n \n 5 Simple and Effective Ways to Scale in Facebook<\/span>\n \u041a\u0430\u043a \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0431\u0435\u0437 \u0445\u0430\u043e\u0441\u0430 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430.<\/span>\n <\/a>\n <\/div>\r\n <\/div>\r\n <\/section>","protected":false},"excerpt":{"rendered":"

                      A compact checklist for launching ad campaigns without missing the obvious: setup, verification, creatives, tracking, and control points.<\/p>","protected":false},"author":2,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipsntricks"],"_links":{"self":[{"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":4,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":1742,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/posts\/57\/revisions\/1742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/media\/58"}],"wp:attachment":[{"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yellowweb.top\/en\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}