Full Dolphin integration with Keitaro

Hello all, Yellow at the machine, I will tell you today about how convenient it is to look at the status with the uplift and ROI without leaving the Delphine. Let's go!

Part One: Exporting Expenditures to tracker

I'll start by repeating the basics: Everyone knows that with Delphine you can pull costs from the FBI straight to the tracker. To do this, the following conditions must be met:

- В tracker Facebook Source must be added, with tags for campaign IDs or Adsets or ads. I always use all three, it is important for me to know where and how I get what flows. These labels have dynamic parameters macros from Facebook as a value.

- In each campaign that you run in the Fabe, you must either add a tail of macro tags to the end of the link or in the "URL parameters" field, which is obtained when you copy the link to your campaign in the tracker. It looks something like this:

campid={{campaign.id}}&adsetid={{adset.id}}&adid={{ad.id}}

Of course, pixel and campaign/adget/announcement name macros are also usually added here, but we'll leave them out for the sake of simplicity. In general, if you're autoloading Delphinethen you just have to prescribe this tail once in the Settings, and Dolphin will add it to each campaign you fill:

Note, by the way, that I also use the macro Delphine {{pixel.id}}, which will automatically add the pixel ID to the parameters.

So, let's look at the first screen again: there you can see that I use keytar's SUD_ID_4 for the ad ID. This is important to us, because next we go to the "Export Expenditures" section of the Settings and set everything up as in the screenshot below:

This concludes the first part of the integration, and now you have Keitaro you will always see the expense and be able to deduce the ROI. Let's get to the fun part!

Part Two: Looking at Revenue, ROI, and Appraisal in Dolphin

In order to Dolphin was able to learn that in the tracker conversion has come from PP, we need to Keitaro set up the S2S postback. You can do this for every campaign, but it's tedious and impractical. So we'll set up S2S postback for the Facebook Source:

What should I write there? 

http://ДОМЕНДЕЛЬФИ.НА/postback?ad_id={sub_id_4}&lead_status=lead&sale_status=sale&declined_status=rejected&trash_status=trash&status={status}&ext_id={subid}&currency=USD&sum={conversion_revenue:usd}

So, what did we write? We send from tracker в DolphinThe ad ID, status from the PP, unique identifier subid, currency and payment in bucks. Thanks to this design we will in some time see in our Dolphin this is the status:

You can see IMMEDIATELY which ads/advertisements convert and which do not (although the screen converted ALL?), and there is a quick way to turn off unnecessary! U-DOB-NO!

The only bug, which can be seen in the screenshot, incorrectly shown applicav, but will fix it! And another thing for the developers to note: since we send postback with everything you need, I would like to see a complete layout of the leads - sales / rejection / in processing. Then you can in tracker and don't come in at all.

Let's set everything up for ourselves and pour in the plus, gentlemen!